The brand recently celebrated its 110th anniversary and to show the change it has made to the lives of men (and women!) and how it has evolved over time, it posted a picture of its revolutionary process.
This was the picture tweeted:
— Gillette (@Gillette) November 15, 2014
However, this was soon met with a slew of criticism with most social media fans preferring the older versions:
Here are what some fans had said:
@Gillette I've got a 1904 and wouldn't trade it for a lifetimes supply of the last ones!
— Woody (@kf4tqj) November 16, 2014
@Gillette Irony, you had it right at 1904.
— Baconator Green (@BaconatorShaves) November 16, 2014
@Gillette ok they just look stupider now
— brave baby (@rush_less) November 16, 2014
@Gillette you should have stuck with the 1904 single blade razors are where it's at
— Keegan McNally (@I_FlyHIGH_27) November 16, 2014
Meanwhile, it also faced a similar backlash with its picture of Facebook.
The response from its Facebook fans echoed that of those on Twitter.