Late last month, we saw McDonald’s France taking a big long jab at burger rivals Burger King.
McD’s, with the help of TBWAParis, put up a billboard playing up on the distance a consumer needs to travel to get a bite of the King’s burgers – as compared to just a short one to the nearest McD’s drive through.
Burger King, has now retaliated, giving the ad its own little twist at the end.
Check it out:
Nicely played BK.