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LOOK Burger King’s comeback to McD’s billboard ad

Late last month, we saw McDonald’s France taking a big long jab at burger rivals Burger King.

McD’s, with the help of TBWAParis, put up a billboard playing up on the distance a consumer needs to travel to get a bite of the King’s burgers – as compared to just a short one to the nearest McD’s drive through.

Burger King, has now retaliated, giving the ad its own little twist at the end.

Check it out:

Nicely played BK.

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