LOOK Beauty brand CoverGirl gets its first male face

P&G's CoverGirl beauty brand has unveiled its first ever male ambassador, 17-year old makeup artist James Charles.

This is the first time the 55-year old beauty brand is bringing on board a male face. It is famously known for collaborating with female celebrities and winners from America’s Next Top Model.

News of the collaboration first surfaced on Charle’s Instagram through a video and post announcing the ambassadorship.

Cover Girl James Charles

In the video, Charles' reveals his excitement and details from a CoverGirl shoot that was done together with fellow ambassador and famed singer Katy Perry. Watch it here.