LOOK Apple’s Metal Mastery

Apple has launched an aesthetic-focused advertisement for its gold iPhone 5s to the tune of Goldfrapp’s Ooh La La.

The commercial starts with a closeup view of a chunk of gold that slowly begins to melt, pouring, flowing and combining into parts that make up the gold iPhone 5s. Claiming meticulous craftsmanship, the ad highlights the smartphone’s volume buttons, the ring around the fingerprint sensor button and the Apple logo on the back of the iPhone.

The advertisement is depicting the iPhone 5s as the expensive and decadent member of the family. Jokingly referred to as “the Kardashian phone” the gold iPhone 5s is sold out online and at many retail locations in the United States.

Apple is no stranger to unconventional advertisement that sets new standards in the way technology is advertised.

What do you think of their approach?

iPhone 5s will be available in Malaysia starting 1 November 2013.


Read More News

in China by


担任天联和天时广告大中华区总裁兼首席执行官九年的陶颂将辞别公司,现任大中华区管理团队将从5月1日开始接替她领导公司。 服务公司十多年的大中华区董事总经理陈子洁(图中)将升任大中华区首席执行官,直接汇报给新任天联亚洲区主席兼首席执行官Jean-Paul Burg..


Leave a Reply

You must be logged in to post a comment.