LOOK Another epic fail from Nikon?

Camera makers Nikon, barely recovering from its recent social media drama in Singapore, has made another boo-boo globally.

One of its latest ads, showing off its heritage, unfortunately features a Fujifilm camera. Twitter user David McDonald put up an image:

According to an article on photography site Petapixel, the camera is a  Fujifilm X100.

Earlier this year Nikon awarded a social media user, a Nikon Trolley, bag as the winning prize for his photography of an airplane flying over Chinatown. Unfortunately, the image was digitally altered.