LOOK American Tourister Causes Mayhem In Paris

Samsonite Asia and JWT has launched a new campaign for American Tourister, “Take on the World”; and nothing spells durability than having young people bang the luggage on pavement or use it as a skateboard on Parisian cobble-stone grounds.

The push is a sequel to 2012’s campaign, which showed young travellers from around the world playing relay with the luggage as they sprinted across international landmarks.

Sales for the advertised Prismo sub-label was claimed to remain the best-selling range this year.

Launched in Korea in July, the campaign will arrive in China and India the next few months, and the rest of Asia Pacific early next year.


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