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Long John Silver’s renews local push

On the back of appointing its new marketing lead, Long John Silver’s has made a series of new agency appointments.

In February, Long John Silver’s appointed Kelvin Tan as its chief marketing officer for the local market, reporting to chief executive officer Goh Yeok Hoei. Tan  oversees all marketing planning, new product development, strategic planning, and consumer analytics as well as overseeing heads of human resources, training and operations.

Prior to his new role, Tan was general manager of Gosh Advertising.

The fast food brand has now appointed various boutique agencies to manage its communications, where prior to this, its communications was largely managed by The Magnet Partnership.

The Media Shop has been appointed as the fast food brand’s digital marketing agency and will also handle its social media duties.

“The Media Shop, within a short span of two months, has helped Long John Silver’s Singapore achieve a 69% increase in fan numbers as well as 300% in fans engagement, raising it to the top 23 on Singapore brands and top 4 for the fastest growing pages,” said Tan.

Its creative account will be held mainly by Maven.

Long John Silver’s will also be launching a series of digitally focused campaigns, including its new launched Grab and Go Breakfast. Other digital initiatives in the pipeline include collaboration with entertainment content providers, as well as in-store promotional activities.

At present, Long John Silver’s is present in the US and Singapore markets.

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