
llaollao MY trendjacks Oscars meme in response to new froyo store bearing similar name
share on
It seems like llaollao Malaysia has a new competitor in town and its name is ll.la.lo. In addition to the similarities in both names, ll.la.lo's spoons are also similar to the ones used by llaollao. Llaollao Malaysia kept its response simple on social media by trendjacking the recent incident of Will Smith slapping Chris Rock at the Oscars.
In this case, Smith was llaollao while Rock was simply named "copycat". Since IlaoIlao's trendjacking post, fans of the brand have been commenting on Il.la.lo's Facebook posts with the picture. A+M has reached out to llao llao Malaysia and Il.la.lo for comment.
Meanwhile, according to ll.la.lo's Facebook page, the brand launched its store at Jalan Ampang on 22 March and offered a 50% discount for opening day. Several amused netizens commented that this was a blatant copycat of llao llao and a few added that they would still support llaollao.
One even commented that ll.la.lo was "lazy to create the brand name" while another asked if ll.la.lo felt ashamed of copying another company. Meanwhile, a netizen also pointed out that if llao llao has loyal customers, a strong branding, good products with an affordable price, and great service, there is no need for them to be afraid of a small competitor.
LlaoIlao Malaysia joins other brands that have trendjacked the trending slap scene from the Oscars, including Farmhouse Malaysia, Golden Village, and Tupperware Malaysia. During the awards show, Smith slapped Rock for making a joke at the expense of his wife Jada Pinkett Smith. Pinkett Smith who has been married to Smith for over 20 years, has in recent years struggled with hair loss due to alopecia, and has been incredibly vocal about the condition.
Smith has since apologised on Instagram and The Academy has also officially started a formal review around the incident. It will also explore further action and consequences in accordance with its Bylaws, Standards of Conduct and California law.
Related articles:
Can the Will Smith-Chris Rock incident slap life back into the declining profile of Oscars?
Brands turn to trendjacking as Swatch-OMEGA's CX fails to land with product shortages
Nando's MY trendjacks The Tinder Swindler: Would you give up RM250k?
share on
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window