MG Motor has extended its existing regional relationship with Liverpool FC as it attempts to further grow its global market.
As the club’s official automotive partner in China, MG Motor will further expand its footprint to its key international regions worldwide, including Europe, Asia, the Middle East, Australia, South America and North Africa, accelerating growth and brand awareness beyond China.
MG Motor will continue to benefit from signed merchandise, LED advertising, digital and social support, first-team player access and club hospitality. Both MG Motor and Liverpool FC have already co-created the limited edition Liverpool FC branded cars, and the launch of a TV commercial. Liverpool FC legends have also attended the International Motor Show in China.
“Just like the well-known saying, ‘one tree does not make a forest’, we’re always looking for more people and partners to come together to create great things,” said Michael Yang, managing director of SAIC Motor International Business.
“The joint co-operation between MG Motor and Liverpool FC will surely do this, as we create more great moments together and bring more special experiences to fans around the world.”
Billy Hogan, managing director and chief commercial officer of Liverpool FC, also said: “We’re incredibly pleased to not only be renewing this relationship, but also to be expanding it on a global scale. As partners, we have brought some incredible opportunities to our fans, and chances for them to get closer to the action. I’m looking forward to seeing what else we can achieve now that our focus becomes global.”