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Live: Shopper Marketing 2014

Shopper marketing today is a fast evolving space. With new technology constantly emerging, it is vital for marketers to understand how to convert potential customers into buyers . In the second edition of Shopper Marketing 2014, we will be highlighting key issues marketers face when navigating in this space.

For example, we will be highlighting “Price” and “Place” – two P’s that need more attention. Also e-commerce, is one of the biggest growth stories in retail today. However, while e-commerce is starting to boom, it isn’t the whole picture – physical retail is far from dying out.

Watch this space to catch all the updates from this special two-day conference focused on the evolution of shopper marketing.

Please SMS questions to +65 8346 2167 and tag tweets with the hashtag #shoppermarketing14.

Day 2: Shopper Marketing 2014

Day 2: Elizabeth Low, deputy editor of Marketing Magazine Singapore kicks off the second day of Shopper Marketing 2014.

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Pankaj Batra, chief marketing officer home service, Pizza Hut Asia Franchise is our first speaker for the day. Batra speaks on ecommerce, e-CRM and social – the three strategic pillars for engagement for the brand.

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Dr Lim Woo Lip, vice president of SmartHub, StarHub talks about how brands and retailers can effectively utilise big data insights to better understand their customers.

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Hywel Evans, regional director of decision science APAC, AIMIA talks about why the path to purchase matters more than demographics

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Who is the social shopper and how should we socialize with them? Dan Paris, regional managing director, TBWASingapore takes the stage to answer your queries.

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“Good shopper marketing campaigns are co created by brands & retailers with mutually beneficial opportunities,” said Mahesh Neelakantan, chief operating officer, Advocacy.

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Anil Srinivas, director – eCommerce, Dell APJ talks about effective attribution analysis and tracking performance till the shopping cart.

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Kicking off the next panel: Han Zantingh, managing director Asia, BrainJuicer; Kensaku Konishi, president and chief executive officer, Canon Singapore & Terry Sales, regional marketing manager, Electrolux Major Appliances – East Asia. The topic for today’s panel is the  importance of a high-street storefront. Are high-street storefronts profitable, or do brands just need them for publicity purposes?

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Here’s our last speaker for the day: Wheemin Wang, general manager (group retail), leisure division, SUTL Investment. She talks about optimising merchandise layout to ensure profitability.  Where do you place your highest value products?

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 Day 1: Shopper Marketing 2014

Click here for pictures of Day 1:

Day 1: Getting prepped for Shopper Marketing 2014. photo (5)

Guests are starting to stream in. photo (7) Photo1

Our first panel kicks off with Lawrence Yeow, APAC retail director, GfK ; Diana Ho, brand manager, shu uemura – Hong Kong and Hywel Evans, regional director of decision science APAC, AIMIA.

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Up next Stanley Kee, managing director, SEA, GfK discussing how to survive in an omni channel Singapore.

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Taking the stage is  Bob Neville, global retail creative director and head of retail, New Balance. He will be speaking on turning the shopping experience into branded entertainment using technology.

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We welcome back on stage Diana Ho,brand manager of Shu uemura to share a case study on social media and shoppe rmarketing. She tells us about what it takes to create good social media campaigns from start to finish.

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Up next on the panel,  Patrick Steinbrenner, director for onsite marketing, ZALORA; Roger E. Egan III, co-founder & CEO, Redmart &  Bob Neville, global retail creative director and head of retail, New Balance talking about product differentiation online.

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Yan Tsang, director of client services, eBay Enterprise talks about creating an effective 360-degree shopper marketing strategy.photo (12)

 

Han Zantingh, managing director Asia of BrainJuicer, our final presenter for the day speaking on optimising promotional effectiveness.

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Shopper Marketing 2014 is a two day event held on 25 and 26 June in Singapore at the Grand Park City Hall

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