With digital now promising to cross new territories with technology such as programmatic, AR/VR and AI, it is not surprising to find businesses and marketers realising the impact and potential of performance marketing.
Marketers are as such, facing more pressure to deliver in the numbers game and be more accountable for the dollars and cents they are spending. Digital, taking up a huge part of that spend, is finding itself to be more accountable to sales. This comes as pressure from the board to prove digital ROI is seen to be increasing.
With this comes a responsibility on marketers to fully embrace the challenges and opportunities a performance-based approach to digital marketing will bring. With the current landscape of emerging technologies, demanding customers and challenging economic conditions, marketers will need every tool at their disposal.
Join the conversations happening at Marketing Magazine’s third annual Digital Performance Marketing conference where industry leaders and expert practitioners gather and share their insights through engaging presentations and in depth panel discussions.
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