Beverage and food company Lion announced that Ogilvy will join its agency village roster as the media partner following a competitive pitch process. Ogilvy will drive the ATL work for one of the beers, Hahn.
Matt Tapper, national marketing director, Lion Beer, Spirits & Wine Australia, said: “During the pitch process Ogilvy presented some outstanding work and showed some terrific synergies with the Hahn brand.”
David Fox, CEO, Ogilvy, said: “Lion’s focus is firmly set on driving growth through innovation and we were impressed with the similar goals displayed by Ogilvy. We look forward to working with all of the team there. We were thrilled to be chosen to lead Hahn Super Dry for Lion. The opportunity is big and the fact we are back on the Lion agency roster is a huge coup for Ogilvy.”