LinkedIn launches Events feature to help build authentic professional relationships

Professional social network LinkedIn is launching the LinkedIn Events feature to all members over the next few days, starting with English-speaking markets. The feature aims to help grow active, professional communities by building authentic, face-to-face relationships.

LinkedIn members can use the feature to connect online with other members so they can meet them offline in a professional capacity. Event organisers can meanwhile, create private events, send event update notifications, and use search filters to invite the right attendees.

According to LinkedIn India head of product Ajay Datta, the chances of people accepting connection requests on LinkedIn increase two times if they have attended a face-to-face meeting. "Whether at a local networking meet-up, a workshop or an alumni gathering, in-person interactions can help you create and foster deeper professional relationships," he added.

Users can find the creation feature on the "Community" panel located on the left side of the newsfeed. Datta recommends that event organisers share the event as a post to leverage the power of the feed to reach relevant attendees. LinkedIn currently has 645 million members globally.

From the event page, event organisers can easily track attendees and invitees, post updates and interact with other attendees. LinkedIn’s algorithm automatically provides timely and relevant notifications to attendees. Members who have joined the event can also invite people from their own networks to attend. As a member, users can now find professional events under "My Network" tab.

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