Link spotlights its placemaking journey with new anniversary campaign

In celebration of its 20th anniversary, Link Asset Management has launched a new campaign to spotlight its placemaking journey and international growth.

The campaign targets communities, business partners, and the investment community, aiming to deepen brand affinity while highlighting that the brand was established in 2005.

As part of the campaign, Link Asset Management has collaborated with creative agency KymeChow and production companies One Sly Dog Films and B for Buck to produce a film that illustrates how the brand unlocks limitless potential. The film conveys the message that every challenge contributes to growth, and each step forward is strengthened by resilience. 

In conjunction with its 20th anniversary, Link Asset Management has drawn inspiration from this determination, which has shaped its past and will guide the creation of more possibilities for the future.

Taking the campaign offline, Link Asset Management has launched a photo book that documents the transformation of communities. It is done in collaboration with design consultancy Sandy Eddie Tommy Associates, photographer Ringo Tang and copywriter Rebecca Lo.

The photo book serves as both a retrospective of the company's milestones and a visual journey that places people at the heart of the story, viewed through the lens of everyday life. Behind the images lie the real stories of the community. During the project, the team engaged with market vendors, customers, and residents, listening to their life stories.

Furthermore, Link Asset Management has launched an exhibition titled “Link 20th anniversary special: People make places: The making of livable spaces.” This exhibition unveils the knowledge gathered over the past 20 years about how we shape livable spaces, including the integration of ecology with technology, the process of transforming prototypes into market-ready solutions, and our focus on placemaking and fostering care within the community.

David Ashton, group managing director – corporate affairs and brand, Link Asset Management, said: “Marking 20 years since our listing, Link’s 20th anniversary campaign celebrates the everyday moments where placemaking lifts communities. From Hong Kong to Chinese Mainland, Singapore and Australia, we’ve grown by investing in spaces that help people and businesses flourish.”

Carol Lam, director – corporate brand, Link Asset Management, said: “In our 20th anniversary, our brand film is a moment of reflection that honours our roots while looking ahead—celebrating the resilience, creativity and partnerships that have carried us, dedicated to everyone who has walked this journey with us.”

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