Hong Kong real estate investment trust Link has collaborated with TripAdvisor and Hong Kong-based photographer, Kelvin Yuen to create a campaign that promotes domestic travel in the city.
The “Happy Mind, Rewarding Life” campaign collaboration between Link and TripAdvisor, showcases several attractions that encompass historical value, cultural significance, and accessibility. They include Murray House, Kun Ting Study Hall, Tsui Sing Lau Pagoda, Wong Tai Sin Temple, Lei Yue Mun, and Tung Chung Fort.
Lei Yue Mun
To further promote these attractions, Link has also invited Yuen, a National Geographic prize-winning photographer, to create a photo series focused around the stunning beauty of these local spots from the perspective of a native Hongkonger. As part of the campaign, his collections will be exhibited online.
Another part the campaign will be a lucky draw, wherein Link will promote sports among the public by donating an exercise band to a community in need for every 100 points collected by participants, who can earn points by uploading their own photos of selected attractions. They can also earn the points by spending at 30 Link malls across Hong Kong, such as T Town in the New Territories, Lok Fu Plaza in Kowloon, and Stanley Plaza in Southern Hong Kong Island.