Liberty Insurance settles media pitch

Liberty Insurance has appointed Singapore HQ-ed independent agency The Media Shop (TMS) as its media agency. This comes following a pitch. The agency will be looking at strategic planning and buying duties for the insurance company.“TMS impressed us with their proven track record to conceive innovative and impactful campaigns for their clients across various industries. Through this partnership, we seek to help our customers remove complexity and confusion that is usually associated with insurance, and to enable Singaporeans to embrace the simple joys in life,”Teo Ser Foong, vice president, marketing & analytics of Liberty Insurance (pictured) said.Liberty Insurance joins TMS’ list of clients such as Autodesk, COTY, Extra Space, Philip Stein, Singapore Exchange, Jack’s Place, Singapore Air Show and Wargaming.net.The agency also won Marketing Magazine’s Media Agency of the Year Local Hero award in 2015 following nominations in 2013 and 2014.Liberty Insurance recently appointed Blak Labs as its creative agency following a pitch in Singapore.