LEWIS promotes Fairil Yeo to SVP of Asia Pacific

Communication agency LEWIS has promoted its vice president of transformation, APAC Fairil Yeo to the role of senior vice president, APAC. Yeo (pictured) replaces Emma Jenkins, who the agency said will be leaving the business. In his new role, he will manage and oversee LEWIS agencies across APAC, in Beijing, Hong Kong, Kuala Lumpur, Singapore, and Sydney. Yeo reports to Yvonne van Bokhoven, executive vice president, EMEA and APAC at LEWIS.

In a statement to MARKETING-INTERACTIVE, van Bokhoven said the agency thanks Jenkins for her contribution to the business over the past years, and is very happy that Yeo has taken up the new role. "Over the past few years, LEWIS has successfully migrated to a full-service marketing agency. We have ambitious growth plans for the region and recognise new opportunities as the demand for digital marketing services increases. Yeo is the ideal person to help us realise those ambitions," she added. 

A spokesperson from LEWIS added that Yeo comes with 17 years of experience spanning across digital, marketing, branding and communications. He is also said to be well-versed in B2B and B2C marketing and has worked with brands across the APAC region in local, regional and global communication initiatives. Yeo previously helmed the role of vice president of transformation, APAC for over two and a half years, where he drove LEWIS’ APAC remit for transformation alongside the senior management team. According to his LinkedIn, he was also responsible for the pivotal expansion of LEWIS’ APAC operations, as well as consulting and retooling marketing experiences for clients. Yeo first joined LEWIS in 2016 as head of client engagement and digital experience for APAC, and was subsequently promoted to managing director of Singapore and head of digital APAC, before he took on his previous role of vice president of transformation. 

Prior to his time with LEWIS, Yeo was also the client solutions director of SEA at digital marketing agency VML in 2010, before its merger with Y&R to form VMLY&R. Yeo helmed the role for more five years and eight months, and was tasked with marketing consultancy, digital platforms and solutions, new business development and acquisition, client services and satisfaction management, and agency market development across SEA. Yeo also had stints with Orbital Group, TTG Asia Media, and creative house Upside Down Concepts. 

According to LEWIS' LinkedIn page, the agency has 550 staff across 24 offices throughout Asia, Europe and North America. The agency bagged social media duties across Southeast Asia for Japanese electronics company Epson in 2019, and was also later appointed as Ecovacs Robotics' global social media agency, which saw it responsible for the brand’s content, management and optimisation of its global social media channels. The agency was also tasked with major campaigns and activities to enhance overall brand identity and foster greater awareness of home robotics. Some of the other brands LEWIS has worked with in APAC include BMW, Google, Hong Kong Tourism Board, and Rendezvous Hotels. 

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