Following a competitive pitch, Lewis has been appointed as the global social media agency of record for Ecovacs Robotics.
Lewis’ Hong Kong team will be responsible for the brand’s content, management and optimization of its global social media channels. It will also spearhead major campaigns and activities to enhance overall brand identity and foster greater awareness of home robotics.
Johnny Zhu, the director for global brand and official shops at Ecovacs Robotics said, “The home robotics industry is still in its infancy, which means consumers often have questions about the features and capabilities of our technology. This makes social media an extremely important medium to us as we seek to educate our customers, build the category and hone our brand tone of voice. We are delighted to have found a partner that we are confident can support us in this journey, with the right social media expertise and creative thinking abilities to deliver successful campaigns.”
As a global communications provider, Lewis has 550 staff across 29 offices throughout Asia, Europe and North America, and provides full PR, marketing and digital services for clients around the world. Winning this pitch puts them in control of one of the fastest-growing names in the home robotics sector.
Keso Kendall, GM, Bay Area, Greater China, Lewis said, “Our partnership with Ecovacs is an important milestone for the team in Asia, as we further build our social media portfolio with a diverse range of brands. Our work in the Greater Bay Area has been focused on supporting Chinese brands as they seek to appeal to a global audience and we are excited to collaborate with Johnny and his team at a critical time for the brand, to demonstrate how social campaigns can contribute to perception, growth and overall success.”