Lewis PR, the global PR and digital communications agency, has acquired China PR specialist EBA Communications. The deal will see Lewis reach US$65 million in combined global revenues this year.
EBA Communications offers communications services in China to technology, consumer and other industries. It employs 50 staff across four offices in Beijing, Hong Kong, Shanghai and Guangzhou with clients such as Citrix, Gartner, Honeywell, Infineon, LINE, Regus, Tourism Australia, TE Connectivity and Universal Robots.
The Lewis network in the Asia now covers eight offices: Bangalore, Beijing, Guangzhou, Hong Kong, Kuala Lumpur, Shanghai, Singapore and Sydney.
Claudia Choi, currently managing director of EBA Communications, will spearhead the combined growth plans in a new role as VP, Greater China. EBA Communications founder Euan Barty will continue in an advisory role following the acquisition.
“We are especially keen to roll out the digital marketing services from Lewis Pulse,” said Choi.
In Hong Kong Lewis will merge the operations of EBA and Lewis “as soon as possible”, according to Asia senior vice president Andy Oliver, but in China the EBA name will remain.
“EBA is an amazingly strong brand in China,” Oliver told Marketing.
The EBA offices in mainland China will continue to operate autonomously as EBA Communications, a wholly-owned Lewis company. The EBA Hong Kong office will merge with Lewis’ local office.
“EBA pioneered communications for global companies in China,” Oliver added.
“The agency has a strong client base with many Fortune 500 clients. This heritage, knowledge and credibility is unmatched by any other agency in China and will be a strong addition to Lewis’ proposition globally.”
Chris Lewis, founder and CEO of Lewis says the company is on a mission to offer an alternative to the oligarchy of conglomerate-owned agencies that dominates our industry.
“This is a significant milestone in our growth. It doubles our strength in APAC and opens up huge opportunities for us, both in Asia and globally. We expect business to cascade across our network, creating more opportunities for both staff and clients,” said Lewis.