PR agency LEWIS has labelled Malaysia a key market in Southeast Asia as it prepares to expand its creative and digital services with the Kuala Lumpur office marked as one of three digital hubs. This comes as the global communications agency celebrates five years of providing integrated communications and marketing services in Malaysia, achieving 55% growth this financial year.
The agency is led by general manager, Ann Chong (pictured), who joined in 2013 during its establishment. Under her leadership, LEWIS Malaysia tripled its client portfolio within five years. To date, the team has serviced over 70 brands from a diverse range of industries including consumer, technology, FMCG, lifestyle to e-commerce, health, aviation and education.
In the past 12 months the agency added 3M, Herbalife, Monash University Malaysia, OPPO, Qatar Airways and Sophos to its client roster.
The agency has grown its headcount five-fold to include team members with a variety of skills to offer additional services beyond a core domain of PR. Services now encompass organic and paid social media, research, advertising, marketing solutions and design and creative.
“It has been an incredible journey and it is with great pride that we celebrate this milestone in Malaysia. Our rapid growth has been the result of delivering integrated campaigns that tell a strong story, matched with a continuous effort to ensure excellence in client servicing,” said Chong.
“LEWIS Malaysia’s commitment to solving brands’ marketing challenges is what has made it so successful. As the industry evolves, so will the skills of our teams. With the talent in Malaysia I believe we can accomplish new levels of success in the coming year,” said Emma Jenkins, vice president, APAC at LEWIS.
In May this year, the agency announced its new APAC 2020 大湾区 (da wan qu) plan to expand the Asian network significantly by function and geography. The expansion includes Bangkok, Chengdu, Guangzhou, Haikou, Ho Chi Minh City, Jakarta, Melbourne and Shenzhen where 200 new roles were to be created. Specifically, the roles include heads of search, analytics, paid media and content creation in addition to account servicing functions at all levels.