Leo Burnett Manila has promoted Dino Cabrera as chief digital officer, effective last January.
Prior to the role, Cabrera (pictured) was the former head digital creative at Leo Burnett for 2 years working on accounts that include McDonald’s, Samsung and P&G. He replaces Paul John Peña who has moved back to Globe Telecom earlier this year.
Among other executive roles he had before joining the Publicis-owned agency was executive creative director of Netbooster for year and creative director at BBDO Guerrero for three years.
“The appointment of Dino reinforces our continued focus and investment in building our digital capabilities. With his expertise and experience, we are confident that he can effectively steer our digital group in providing clients superior digital marketing and communications solutions that encourage people interaction with brands,” Raymond Arrastia, Leo Burnett Group Manila, Managing Director, said.