Lenovo has launched a new social media campaign with the help of its global social media agency We Are Social. This is a video-focused social media campaign for Lenovo that taps into the ‘selfie’ phenomenon to capture the end-of-year festive spirit all over the world.
#Holiday360 asks Lenovo fans to capture the unique buzz in their town or city during the holiday season by creating a ‘360° selfie video’, and then sharing it with the rest of the world. The campaign is aimed at driving a deeper level of engagement and collaboration between Lenovo and its social community, leverages the current selfies trend.
Fans can get involved in the mass content sharing campaign on Lenovo’s Facebook, Twitter or Instagram by uploading their 360° selfie video along with their name, country and city, mentioning the hashtag #Holiday360 and @Lenovo. Lenovo will then curate the global community’s uploads into one complete video to create the world’s first global 360° selfie.
Take a look at how its done:
Rod Strother, director, Lenovo said: “This campaign is globally accessible, taps into current online behaviours and fits perfectly with Lenovo’s brand identity. We’ve found that our community enjoy sharing their own content with us, and as such, campaigns like this where fans are empowered and can express their creativity generate high levels of participation and engagement.”
#Holiday360 is the fourth iteration in a series of multi-platform activities launched by Lenovo to reinforce the ‘Do’ attitude where the brand urges its community to do what they’re passionate about.