LeEco appoints new VP for head of corporate finance and development, APAC

LeEco has appointed Jasmine Geffner as vice president, head of corporate finance and development, APAC. Geffner will oversee LeEco's mergers and acquisitions (M&A), strategic and venture investments in Asia-Pacific markets as well as manage capital and fund raising activities in the region.

Geffner was previously the CFO of a Hong Kong-listed firm as well as CFO of a Nasdaq-listed company. She has also taken leadership roles at global banks such as HSBC, ANZ, and Commerzbank in New York and Hong Kong, covering industries including technology, entertainment, consumer products, and retail.

"Joining LeEco is a unique and exciting opportunity for me to work across industries and countries to expand LeEco's ecosystem in the APAC region," said Geffner.

"We are thrilled to have Jasmine onboard," said Winston Cheng, senior vice president, global head of corporate finance and development, LeEco. "Her rich experience in corporate finance and investment will complement LeEco's rapid development in Asia-Pacific region."