Learn the secrets of compelling content

Content marketing was a key trend in 2014, but by 2015 it will be at the centre of your marketing strategy. But how do brands share a story in a way that syncs with their customers’ needs and expectations?

Marketing's 'Content 360' conference will provide an ideal platform for marketers and agency professionals alike to gain first-hand information and practical knowledge as well as hearing case studies and insights from leading companies. This will help attendees learn how to build and execute an effective content marketing strategy.

Across a single day we will bring together a series of presentations which cover the entire process - from how to build a content marketing strategy and implement it, to what’s working in the market for other brands.

To make sure you have the tools you need to make content your revenue driver in 2015, we have pulled together senior marketers from Pizza Hut, Lenovo, Hong Kong Tourism Board and Otterbox.

Speakers include: Pankaj Batra, chief marketing officer, Home Services Pizza Hut, Pizza Hut – Asia Franchise; Patrick Waller, director of marketing and e-commerce at Otterbox Asia Pacific; Rod Strother, director of digital and social centre of excellence at Lenovo Singapore; plus Tina Chao, director of marketing at Hong Kong Tourism Board.

Content 360 is a fast-paced one day format, which will feature an introduction to content, case studies, an industry insight and an interactive Q&A where you can get the answers you need.

Join this exclusive one-day conference and discover the secrets behind content marketing which can supercharge your marketing plan.

The event will be held on 4 December 2014 at Hotel ICON, Tsim Sha Tsui East.

More more details check out the website.