Lazada's new O2O technology gives Filipino customers a new shopping experience

Lazada, top eCommerce platform in the Philippines, continues to bring fashion to everyday Filipino consumers, connecting brands and sellers, eCommerce and entertainment, as it held its first-ever “see-now-buy-now” fashion show.

The mega-event last month kicked off Lazada Philippines’ first-ever three-day Women’s Festival, during which shoppers got to choose from over 50,000 new styles and enjoy deals of with up to 90 percent off.

The “see now, buy now” fashion show leveraged on the cutting edge in-app live streaming technology and Lazada’s eCommerce platform. This allowed both fashion show attendees and customers to watch the event on their Lazada app and buy products or brands that they saw real time on the fashion runway. Viewers also got a chance to interact with influencers and they also won special prizes and collectible vouchers as they tuned in live.

The event was among a series of moves by Lazada to combine shopping and entertainment as the eCommerce platform spearheads Shoppertainment in Southeast Asia.

“Lazada continues to be the game-changer by revolutionizing the way consumers get access to and shop for their fashion wants and needs. With see-now-buy-now, we are bringing together the best of our technology, fashion assortment, entertainment to better engage Filipinos and offering them a one-of-a-kind multi-sensory shopping,” said Jason Huan, Lazada Philippines chief marketing officer.

The “see-now-buy-now” fashion show was also an innovative retail solution for Lazada’s top LazMall fashion and beauty brands. Some brands that showcased their top styles include FitFlop, Olay, and Benefit; local brands included Bench, Penshoppe, and Silverworks.

“Lazada has been at the forefront of innovation for eCommerce especially in Southeast Asia. And now, with the shoppertainment concept they've come up with, we see this to be the future of retail and are excited to be one of the first local brands to not only experience it but be part of it!” said Abbey Weston, digital marketing head of Bench.

The Philippines, as the social media capital of the world, makes it the best market for Lazada to drive its shoppertainment thrust. With daily in-app livestreams, games, and an upcoming “see-now-buy-now” fashion show, this is just the beginning of many engaging features the eCommerce platform will roll out soon for its customers.