Lazada is on the hunt for an agency to manage creative, social, PR and media duties. The appointment will be until March 2019 and covers only Singapore. There will be a shortlisting process and a decision is expected to be made by the end of June.
While Lazada is on the hunt for a “360 agency”, it might consider breaking up the different objectives of the job scope, depending on the proposals and strengths of the individual agencies. As such, there is a possibility that more than one agency might be chosen, the company confirmed.
"There are many a great agencies out there and we’re excited to be working with these brilliant minds. With top brands and sellers that are onboard our platform, as well as great app features – we want to make sure that our shoppers are highly engaged with our offerings, and our sellers are successful on our marketplace," Lazada's spokesperson said.
Lazada Group has been tapping into Alibaba's resources to further serve consumers and empower merchants in Southeast Asia through innovative ways. In March this year, Alibaba Group said it will invest an additional US$2 billion in the group to accelerate its growth plans in the region, as well as deepen its integration into the Alibaba ecosystem. This brings the total amount invested in Lazada by Alibaba to US$4 billion, to date.
Meanwhile, Lazada founder Max Bittner, who has been its CEO since 2012, assumed the role of senior advisor to Alibaba Group. He was replaced by Lazada chairman Lucy Peng, who is tasked with doubling down on Southeast Asia as the region has a young population and high mobile penetration rate, with just 3% of the region’s sales currently conducted online.
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