Lazada Singapore appoints PR agency

Lazada Singapore has appointed The Hoffman Agency Singapore as its public relations agency-of-record following a pitch.The Hoffman Agency that will help position Lazada as consumers’ top-of-mind platform for online shopping.Since its launch in Singapore, Lazada has built a strong corporate presence, and moved into the next phase of growth. Now the organisation is looking to further strengthen its consumer public relations outreach.“The Hoffman team impressed us with their creative and bold concepts and deployment of locally relevant ideas to take Lazada Singapore to the next level. The agency displayed a deep understanding of the local consumer media landscape and what Lazada looks to achieve within the Singapore market,” said Martell Hardenberg, CEO, Lazada Singapore.“We look forward to putting out impactful consumer campaigns that will boost Lazada’s brand awareness among online shoppers in Singapore,” Shawn Balakrishnan, general manager of The Hoffman Agency Singapore said.