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Lazada Malaysia unpacks new Halal store to support local entrepreneurs

Lazada Malaysia unpacks new Halal store to support local entrepreneurs

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To celebrate AidiladhaLazada Malaysia has unveiled its new online store, Laz Halal, which offers consumers easier access to a great variety of local and international Halal products. The Halal products sold on Laz Halal will be verified and authenticated with Jabatan Kemajuan Islam Malaysia (JAKIM) Halal certification. 

With the launch of the online Halal store, the eCommerce platform aims to support local entrepreneurs that are keen to market their Halal-certified products to a growing customer base that considers Halal as a key factor in their purchasing decision. As such, Laz Halal is touted as an expanded channel for businesses to reach out to more customers that increasingly shop online for Halal-certified groceries, food and beverages, household items, health and wellness, fashion, beauty and a variety of other Halal products. 

Additionally, the Laz Halal icon and banner will be made available on Lazada Malaysia's home page. According to Lazada, this makes it easier for customers to access, browse, and add to cart their Halal-certified products, while enjoying the exclusive deals and discounts during Lazada's 7.7 Mid-Year Mega Sale, such as free shipping, additional savings, and other discounts. 

lazada laz halal screenshots

“Laz Halal will give consumers the confidence to purchase certified, good quality and value-for-money Halal products on a trusted online destination, directly from flagship stores and sellers that offer an assortment of Halal certified consumer goods," Syarif Lee, chief customer officer, Lazada Malaysia, said.

Lee explained that the brand was excited that this specialised channel could give businesses big and small added opportunity to drive sales and engagement with its customers. "With Aidiladha fast approaching, we are also glad that we can be a part of the festivities. And after Hari Raya Haji, Laz Halal will continue to offer a variety of Halal certified products for our local consumers,” he added. 

Hajjah Hakimah Yusoff, director general of JAKIM, said: "In this digital era with the convenience of eCommerce at our fingertips, JAKIM understands the need and demand of the local and global population for Halal certified consumer goods." 

He explained that Lazada's role is to ensure that the integrity of the Halal logo with the Halal certification issued by JAKIM, and other global Halal certification authorities recognized by JAKIM, are safeguarded and respectfully managed and governed. "This proactive move by Lazada to create a dedicated Halal online store that offers products with verified Halal certification is a step in the right direction. It will benefit the Muslim community, while strengthening JAKIM’s strategic effort on the Halal front," he added. 

Meanwhile, Lazada created a new Halal category for Singapore consumers ahead of this year's Ramadan. Muslim businesses can now tap on the category on RedMart, which will feature Halal food products for the country's Muslim community. There are also plans to introduce a Halal Cooking Show, as well as the distribution of groceries to those in need in the precinct.

The Halal Channel sits alongside other specialist channels such as China Mart, India Mart, K Mart and J Mart, which were curated to better serve RedMart’s Chinese, Indian, Korean and Japanese audiences respectively.

Separately, on the branding front, the eCommerce platform recently launched its new brand proposition, "Add to Cart. Add to Life." in June, which reflects its belief that eCommerce can add to the lives of consumers by inspiring meaningful connections and memorable experiences with their purchases. This was complemented with the launch of a curated interactive live content series, LazLive+, which sought to bring together recognisable, authentic, and trusted experts to share fresh tips and skills with shoppers. 

Rolling out in Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines, the brand campaign runs across mediums including a 30-second film, OOH, a series of key visuals, influencer engagement, topical social media activation, and other creative executions.

 At the same time, Alibaba Group appointed James Dong as Lazada's new CEO in June. Dong replaced Chun Li, who was also CEO of Lazada Indonesia, according to his LinkedIn. Li is currently serving as advisor to Lazada Group chairman Jiang Fan in his new role, but still remaining on Lazada's board of directors, Lazada's spokesperson told MARKETING-INTERACTIVE in a previous statement. 

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