Lazada Malaysia has called for a PR pitch and the job scope will cover day-to-day activities as well as events, with the appointment being for six months, A+M understands. Lazada currently works with Edelman in Southeast Asia. Lazada declined to comment on A+M‘s queries.
The company refreshed is brand identity this year and revealed a new logo sporting a heart logo mark, and a regional campaign themed “Go Where Your Heart Beats” this June. This marked the eCommerce brand’s first refresh in five years, since the update of its tagline to “effortless shopping” in 2014. Lazada is also constantly aiming to be more than just an eCommerce company by helping SMEs upskill through its platform. In August, it tied up with the Ministry of Domestic Trade and Consumer Affairs to implement a series of initiatives to support the growth and digital acceleration of Malaysian SMEs, with the aim of thrusting Malaysia to the forefront of the digital economy.
Meanwhile, it also beefed up its marketing team by bringing on board Irene Foo as head of branding and communications last month. Foo was previously with Photobook for more than three years and before that, led marketing and business development for tour agency PYO Travel.
[advertising + marketing’s PR Asia will come to Malaysia this November, gathering together some of the finest minds in industry to explore the exciting and developing world of digital PR. Join us for a series of exclusive case studies, interactive and thought-provoking discussions at PR Asia on 20 November in Kuala Lumpur, Malaysia. Register now.]
According to the recent Map of eCommerce Q2 2019 by iPrice Group and App Annie, Lazada came out on top as the mobile eCommerce shopping app with the highest monthly active users in Malaysia. However, it was ranked second after Shopee when it came to the most number of average mobile downloads during the second quarter. The rivalry between Lazada and Shopee is still ongoing, as noted in the study by iPrice and App Annie. Overall, the study said that Lazada’s total average monthly web traffic for both desktop and mobile web in Q2 2019 dropped by 3% compared to Q1 2019. As such, it was ranked the second most visited eCommerce website in Q2 2019 after Shopee.