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Lazada Indonesia names new CEO as it looks to accelerate growth

Lazada Group, Southeast Asia’s leading eCommerce platform, has appointed Chun Li as CEO of Lazada Indonesia. Li will lead the strategic development and growth of Lazada in Indonesia, while maintaining his current regional role as the co-president of Lazada Group.

An experienced leader with strong business acumen and sharp technology vision, Li has contributed immensely to Lazada Group’s growth and evolution since he joined the group two years ago. As co-president, he was the architect behind Lazada Group’s technology platform and organisation transformation, bringing world-class technology platform and high-impact innovations to the group. This new appointment is an acknowledgement of Li’s leadership, capabilities and passion, as he steps into an additional strategic role to make a difference and accelerate progress in Indonesia.

Pierre Poignant, CEO of Lazada Group said, “The appointment of Li as CEO builds on our strong growth momentum and reinforces our continued commitment to Indonesia. With extensive experience leading teams and a deep understanding of the technology landscape in high-growth eCommerce companies, we believe Li is well placed to take over the steering wheel in Indonesia as we write the next chapter of Lazada’s growth and impact in this important market.”

Li said: “Lazada has evolved from a shopping platform to be an eCommerce platform and lifestyle destination that enables progress for customers, sellers and brands across Indonesia and the region. I am excited to be leading the next growth journey of Lazada in Indonesia at such a transformational time in the nation’s digital economy.”

He added that he will focus on leveraging Lazada’s eCommerce expertise, data-driven solutions, technology and logistics network – powered by the Alibaba ecosystem – to empower seller and brands and uplift the shopping experience, while continuously making Lazada an employer and brand partner of choice.

Li brings a wealth of experience as a veteran technology executive with over 30 years of experience in eCommerce and global supply chain management. Prior to joining Lazada Group, Chun Li had held the title of CTO for Alibaba Group’s B2B business unit as well as executive positions at eBay and PayPal.

 

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