SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

Lazada gets on WeChat to lure customers

WeChat has collaborated with Lazada, Southeast Asia’s online shopping portal, to launch the latter’s official account in Singapore.

Martell Hardenberg, CEO of Lazada Singapore said: “With over 50% of our traffic coming in from our mobile platforms, we are constantly looking for ways to enhance our customers’ mobile experience.”

“WeChat has been evolving to encompass services beyond that of a simple messaging platform, and we are thrilled to come on board and add to this diverse experience WeChat is crafting around its users.”

Lazada and WeChat are offering fans exclusive discounts and deals, starting with Lazada’s biggest sale of the year – 12/12! On 12 December – 12 days before Christmas Eve – Lazada will be offering shoppers 24 hours of promotions and exclusive deals across a wide range of categories.

Read More News

in China by

CMO Council的研究揭示:客户服务比完美的全方位渠道更重要

在CMO Council与SAP Hybris联合进行的调查中,近半数北美和欧洲受访消费者表示,如果他们不断在跨渠道遇到差劣、不个性化或令人烦扰的客户体验,他们将放弃品牌转到其他地方消费。 这项研究在2017年初通过在线调查访问了2,000多名消费者,来自美国..

Trending

Leave a Reply

You must be logged in to post a comment.