Lazada brings home-buying in Malaysia online for 12.12 year-end sale

Mah Sing Group has joined hands with Lazada Malaysia to bring home purchasing online. The strategic collaboration was formed in conjunction with Lazada's 12.12 grand year End Sale to cater to an emerging group of online shoppers.

The Mah Sing projects listed for 12.12 include M Vertica, Cheras; M Centura, Sentul; Sensa Residence@Southville City, KL South; M Aruna, Rawang; M Vista, Penang; and Meridin East, Johor. Interested buyers who shop on Lazada will receive an exclusive 5% Lazada Incentive worth between RM20,000 to RM30,000. They can also make a purchase from 10 to 12 December 2018. Through this, Mah Sing is confident it will be able to attract many digital savvy consumers throughout the campaign.

According to Datuk Ho Hon Sang, Mah Sing Group’s CEO, the company is aware of changing consumer behaviour and preference, especially when it comes to the extensive use of technology to purchase items. As such, it aims to be as innovative as it can in the business and want to reinvent the way consumers shop for homes.

"Over half the Malaysian population are shopping online, so being the first developer to sell units online on an e-commerce platform such as Lazada, gives us a competitive edge against other developers in Malaysia,” Ho added.

Meanwhile, Lazada Malaysia's CEO, Christophe Lejeune, said it is ramping up efforts to anticipate the changing demands of the constantly evolving and increasingly fearless mobile consumer, after "overwhelming response" received from the 11.11 Lazada Shopping Festival.

"Malaysian shoppers are looking for more digital solutions for all their lifestyle needs, and we believe that this collaboration will make affordable homes more accessible to young home-buyers," Lejeune said.

Besides targeting the digitally savvy crowd by venturing into e-commerce, Mah Sing also launched its Arts & Lights Play! Vol. 4 in September this year at Southville City Sales Gallery, in line with its new tagline “Reinvent Spaces. Enhance Life”. The installation was inspired by America's selfie museums, such as the Museum of Ice Cream and Colour Factory. Launched in November 2017, the installation has been visited by 62,018 consumers as of October 2018.

It also rolled out a mobile app earlier this year "MY Mah Sing" to chart a buyer’s entire home ownership process. The app offers assistance in three areas - pre- move in, living in and building a life.

(Photo courtesy: 123RF)