Lazada and Citi unveil co-branded card for SEA consumers

Lazada Group has tied up with Citi to launch the new Lazada Citi credit card, targeting over 500,000 sign-ups of the new card across the region over the next few years. The card was recently launched in Malaysia and will be introduced to other markets in the region over the next six months. The credit card expands on the regional partnership between both companies which dates back to 2016.

Cardholders will receive reward points from Lazada purchases and receive 10 times the amount of points when using the top-up function on Lazada Wallet. Lazada is also dishing out a 20% cashback for its wallet top-ups and further savings by using points earned to offset spending on Lazada. The card also offers travel, wellness, and lifestyle benefits and discounts from selected partners including Domino's Pizza, Healthland, ClassPass, Klook, Fraser Hospitality and Malindo Airlines.

With the new card, Citi will gain access to a younger, digitally-savvy customer pool who form the majority of eCommerce customers in the region. Meanwhile, Lazada widens its breadth of offerings and services by leveraging on a global financial platform. Marketing has reached out to Lazada for additional information about the partnership.

Leo Chow (pictured second from right), CEO of Lazada Malaysia, said the new credit card makes a great choice for shoppers who are unafraid to embrace cashless digital lifestyle solutions and demand more value out of their purchases.

"As part of ongoing efforts to become a leading lifestyle destination for Malaysians, Lazada continues to innovate products that combine rewarding, entertaining shopping experiences with the best deals. We are thrilled to be partnering with Citi to offer this card to our customers,” Chow added.

Citi Malaysia's consumer business manager Elaine Fan (pictured right) said this latest partnership is a step forward in co-branding for the credit card business, as it showcases the power of eCommerce combined with the strengths of a global financial platform.

"At Citi our priorities include expanding into new segments such as millennial shoppers who make up the most number of eCommerce customers. Citi clients have shown a greater preference for transactions in digital ecosystems. As a premier global digital bank, we are constantly innovating to bring to the market exciting digital financial," Fan added.