J. Walter Thompson Kuala Lumpur has named Lau Kuan Cheng (pictured), its new digital business director. Lau, who joined the agency since end of April, is a seasoned leader who has helmed key digital initiatives on both sides of the agency-client divide.
She replaces Chris Koh, the previous digital business director, and is now reporting to JWT KL managing director Saurabh Saksena.
Lau has 16 years in the communications industry, nine of which were in digital. She was head of relationship experience marketing and digital business director at Leo Burnett, where she was instrumental in driving key accounts such as Reckitt Benckiser, whose brands include Durex and Dettol. She has also overseen CRM and B2B programmes for Canon Malaysia and telco Maxis.
Lau was most recently group head of marketing for The BIG Group, overseeing more than 12 food-related brands spanning 30 outlets for Malaysia’s dynamic restaurant and grocery group.
“Lau has built and led teams across the digital spectrum from B2B to CRM to social. We welcome her skills and her smarts to JWT KL as digital becomes an ever more integral part of our offering,” said Saksena.