Land Transport Authority’s (LTA) has appointed Dentsu Singapore to undertake duties for its Public Transport Campaign. This is for the fourth year running.
Following the renewal, the agency will be responsible for strategic communications and campaign servicing. It will also develop integrated communication materials, media planning and placement as well as online and on-ground engagement activities and initiatives.
Meanwhile, the Public Transport Campaign focuses on increasing public awareness, understanding and support of the public transport improvement initiatives. In addition to the Public Transport Campaign win, Dentsu Singapore is also the agency of record for the LTA Graciousness Campaign.
LTA first appointed Dentsu Singapore for the its first Public Transport Campaign in 2014, which has worked to evolve the look and feel of the campaign over the past three years. Dentsu Singapore was awarded following a four-way pitch in December 2013.
Dentsu Singapore also executed public engagement initiatives for LTA in collaboration with Canon. The LTA x Canon campaign ultimately bagged two Silver and one Bronze award at the Loyalty & Engagement Awards 2016.
“The Singapore Land Transport Authority is a cherished client of ours with a four-year strong relationship. To be awarded the Public Transport Campaign for another year running is a reflection of the trust in our work. We’re very honoured to be awarded this opportunity and look forward to continue building on this solid partnership,” Rosalynn Tay, CEO of Dentsu Aegis Network Singapore, said.