Land Rover has appointed Y&R Singapore for its creative duties as the luxury SUV brand readies for a significant brand push into Southeast Asia.
Y&R Singapore will be responsible for the development and management of Land Roverâ€™s marketing communications over multiple touch points including TV, print, digital engagement, activation, direct marketing and related collaterals.
Through the appointment, which took place following a closed-door pitch, Land Rover is looking to increase its brand presence in Singapore and the region. Currently, the partnership is said to be on-going with market-specific negotiation still underway. Y&R also currently holds the global account for Land Rover.
Russell M Anderson, managing director, Jaguar Land Rover Asia Pacific Importers said: â€śThe objective is to reach out and tap the vast potential that Asia offers to the Land Rover marque. We look forward to working with Y&R Singapore to achieve our exciting objectives.â€ť
Melvin Kuek, managing director Y&R Singapore, â€śLand Rover is one of the most iconic automobile brand and we relish the opportunity to be its partner in boosting the marqueâ€™s presence in Singapore.â€ť
In recent months, BMW shifted its creative account from Y&R Singapore to Ogilvy & Mather Singapore. The agency also recently saw the departure of Farrokh Madon and is currently looking for a replacement.