Lanc么me tells the story of true beauty

With International Women鈥檚 Day on 8 March, Lanc么me has partnered with New Digital Noise to launch a social media campaign to inspire views about the true beauty of woman.

Dubbed “Women鈥檚 Day Campaign鈥, three videos will launch in coming weeks telling the stories of three women and the journey of their bumpy career paths.

Lanc么me Facebook fans are encouraged to share the videos and create their own messages on customised e-cards.

The campaign will run until mid-March.

鈥淭he campaign aims to leverage the viral effect on social media, particularly by creating a social media campaign that is mobile responsive,” said Paula Yang, general manager of New Digital Noise.

“With the increasing number in mobile-only users (users who only view social media via their mobile devices or tablets), creating a user interface that suits those mediums are more important than ever,鈥漵he added.

The videos were created by Lanc么me in-house creative team.

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