Lalamove launches hand-drawn works with Asian cities' skyline in latest campaign

Lalamove has recently launched an integrated campaign to strengthen its ethos with works showcased across different touchpoints.

Titled “Deliver Possibilities Faster”, the campaign consists of hand-drawn illustrations featuring several city’s iconic skylines and landmarks, such as Hong Kong and Singapore. A fleet of Lalamove vehicles is positioned to help small business owners with deliveries too, letting owners of SMEs know Lalamove is just a few taps away.

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The ads of this campaign will be featured across different touchpoints in APAC markets including billboards, vehicle wraps, and LED displays. Other out-of-home locations in these markets include markets and public transportation locations servicing industrial parks and districts. In addition, the campaign will be supported by press materials and social media as well.

"It’s more important than ever to show how Lalamove is always here to help small businesses. We provide full support to SMEs, enabling them to react faster and grasp more opportunities," said Alex Kwan, director of global marketing at Lalamove.

"SMEs are the lifeblood of economies, especially for markets where SMEs make up over 90% of all businesses. Since many of them are struggling to build a fast and reliable delivery service, we are here to tell them that we can help deliver possibilities faster," he added.

During the current COVID-19 pandemic, Lalamove implemented its Deliver Care CSR initiative before to support local communities by providing free delivery services to NGOs.

"It was essential for us to execute and launch a regional campaign across eight markets in APAC with differing degrees of development. This one single theme not only shares market insights, but also becomes an easy-to-adapt format for the brand across different locations,” Alexis Chiu, group managing director of Saatchi & Saatchi Hong Kong.

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