Krispy Kreme has designed limited edition donuts that customers can use as personalized greetings in time for Motherâ€™s Day.
The company has offered a special box of Krispy Kreme message doughnuts, containing twenty pieces of mini beignet doughnuts that can be customised with a personal message.
The campaign is supported online, inviting doughnut lovers to share heartwarming messages for their mothers on the Krispy Kreme website. One hundred participants received a box of the special doughnuts containing their personal message just in time for Motherâ€™s Day last Sunday.
Launched in 9 May, the campaign supports #JoyInABox, Krispy Kremeâ€™s attempt to win new customers and keep patrons hooked with creative doughnutÂ and packaging design. Havas Media Ortega was behind the Motherâ€™s Day initiative.
Commenting on the initiative, Jan Lorraine Cui, HVMO business director, â€śKrispy Kreme has been sharing joy in a box to its growing number of customers worldwide. This Motherâ€™s Day, Krispy Kreme is making every box extra special for mothers in the Philippines.â€ť