Have trouble staying awake? Kopiko tackles midday drowsiness in new film

Do you experience midday drowsiness? Well, you're not the only one and coffee candy Kopiko is out to tackle that with its latest spot. Done together with BBDO Singapore and shot in Bangkok with Spunk Pictures, the video content brandishes an energetic and effervescent tone to emphasise the awakening effect, the Kopiko effect of taking Kopiko when you have trouble staying awake.

Set against a high-spirited, well-known jingle in Asia, remixed in Spanish, the film shows how Kopiko wakes you up in everyday relatable scenarios, from battling the “Zzzs” on a drowsy workday to staying alert in the middle of a slow traffic jam.

Kopiko's parent company, Mayora Indonesia, wanted to extend its international reputation and is also working with BBDO to produce branded content designed to reach the US and Hispanic markets. Using a mix of humour and heart-warming sequences, the film delivers a story with universal appeal, catering to the expansive communities from both markets and perhaps, even beyond. At one glance, the instinctive takeaway of the film is that Kopiko is an authentic coffee product that is tasty, convenient, and instantly invigorating. Also, it is coffee in a pocket that can connect people with joy, BBDO said.

“As a progressive brand with a global customer base, we always expect standards in communications. Kopiko is a product that is consumed and loved by billions of consumers worldwide, and we wanted a film that speaks to the hearts of many while highlighting the strong qualities of Kopiko. We are happy to have worked with BBDO Singapore,” Ricky Afrianto, Mayora global marketing director.

"Kopiko produced many memorable ads in the past. We had the task of reimagining an ad that was loved by many in one market to another, this time to the US and Hispanic markets. Taking a homegrown Indonesian brand to the US market, BBDO is proud to have partnered with the Mayora team, who dedicated much time and effort to bring this production to life,” Guan Hin, BBDO Singapore creative chairman.

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