Guided by the idea of celebrating like a 7-year-old and the tagline: “Our Birthday, Your Party!”, the BBDO team created a social campaign showcasing the various activities and promotions that Lazada has in store for customers throughout its birthday week. The campaign is live until 29 March 2019.
Produced by Flare, the agency’s in-house production arm, BBDO developed the work within one week, with all assets completed and ready for distribution by 21 March. The suite of assets produced consists of videos, GIFs, and other interactive content that aims to delight and engage Lazada Singapore’s fans. Published on Instagram and Facebook, the content drives fans to the Lazada app to play games, win vouchers and shop the sales on offer.
Nick Morrell, BBDO Singapore’s managing director, said, “This work is proof of a great team effort with our wonderful friends at Lazada – we had a lot of fun pulling this together and we hope consumers enjoy the celebrations as much as we do.”