Komli Media launches new social ads platform

Komli Media has announced an exclusive partnership with Adquant, a social advertising company and a Facebook Preferred Marketing Developer (PMD).This partnership gives Komli exclusive rights to offer the Adquant platform across the Asia Pacific region.The platform will be available to advertisers and agencies as a Komli solution in markets that include India, Singapore, Indonesia, Thailand, Philippines, Malaysia, Australia and New Zealand. This strategic collaboration further strengthens Komli Media’s position in the APAC social arena as a company with proven expertise and local servicing capabilities.The platform enables advertisers to effectively buy Facebook ads, manage large groups of them, target granular audiences, and measure effectiveness. Komli’s offering will give more control to the advertisers to drive efficiency in their Facebook advertising campaigns with features that include auto bid optimisation, website custom audiences, True Life Time Value (LTV) optimisation and mobile app tracking.According to Matt Sutton, vice president of Social Media, advertisers and agencies are increasingly looking for tools with features that allow them to procure social media effectively and efficiently with increased ROI, transparency and reporting capability.He said, “Those same advertisers have also been telling us that they need that powerful platform to be armed with servicing and support through a trusted local vendor.  We believe this partnership fills that gap in the APAC market and we are thrilled to provide that full suite solution with truly innovative partners like Adquant.” The Facebook Preferred Marketing Developer Program recognizes companies that have developed technologies in one or more of the following specialty areas including pages management solutions, ads management solutions, services and platforms for building socially enabled integrations, and/or tools for Page Insights analysis.CEO of Adquant, Joe McCormack said: “We are excited to Partner with Komli in the APAC region. When looking for a partner in a region we look at a lot of factors. We met with Komli and saw not only the scale of their operations in the regions but also the expertise of our industry. We were blown away. When using an enterprise tool such as ours it’s imperative that you get the right support in order to scale your business and we believe customers licensing Adquant through Komli will achieve just that.”