Kleenex aims for more online engagement

Kleenex Malaysia launched a Facebook campaign early this month to further grow its Facebook community base and brand engagement.

Created by digital agency Integricity, this is the third social campaign it has launched for the brand since becoming its official social media agency early this year.

The two other Facebook campaigns-the ‘Kleenex Fan of the Week' and ‘Kleenex Moments'- helped the brand garner a fan base of over 57,000 to date.

The brand then extended its social reach with the festive campaign, titled ‘Riang Raya Kleenex Contest' inviting fans to share why they deserve to win an open house this Aidilfitri.

Winning entries will be chosen by a panel of judges based on the creativity and relevance of the story.

Sumeet Parab, marketing manager of Kimberly-Clark Malaysia, said Kleenex is constantly looking for innovative ways to attract and interact with consumers.

"The use of social media as the core channel of communications in the ‘Share the Softness' integrated campaign has been a resounding success. Our Facebook page garnered more than 50,000 fans in less than three months, making it one of the fastest-growing Facebook pages in the country," he said.