Kinofy names Geometry China to handle its "ChinaGo!" cross-border project

Singapore-based eCommerce solutions provider Kinofy has appointed Geometry China to help its businesses enter into the China market.

As a retail solutions provider for brands expanding into the territory, Geometry China will be handling the "ChinaGo!" project. An O2O Instagrammable experiential brand tour, it is hoped to help businesses around the world ease their entry into the Chinese market. It incorporates cross-border social eCommerce, O2O retail, O2O live streaming, O2O gamification, and influencer marketing to drive the business of participating merchants in China.

"Our partnership with Kinofy embodies and demonstrates our omnichannel capability, helping overseas brands’ localisation in China. We are delighted to provide in-depth insight and analysis of consumers in digital commerce space, which will eventually empower Kinofy’s services," said Tracy Fu, CEO of Geometry China.

Kawee Chong, CEO of Kinofy, explained, “Through Kinofy’s robust cross-border eCommerce platform, global brands can now enter into China in a smooth way. We are pleased to forge an innovative partnership with Geometry to build an authentic and individualised brand relationship in this social commerce ecosystem. Stronger together, this collaboration will certainly bring the ChinaGo! project to the successful fruition.”

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