Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Kinofy names Geometry China to handle its "ChinaGo!" cross-border project

Kinofy names Geometry China to handle its "ChinaGo!" cross-border project

share on

Singapore-based eCommerce solutions provider Kinofy has appointed Geometry China to help its businesses enter into the China market.

As a retail solutions provider for brands expanding into the territory, Geometry China will be handling the "ChinaGo!" project. An O2O Instagrammable experiential brand tour, it is hoped to help businesses around the world ease their entry into the Chinese market. It incorporates cross-border social eCommerce, O2O retail, O2O live streaming, O2O gamification, and influencer marketing to drive the business of participating merchants in China.

"Our partnership with Kinofy embodies and demonstrates our omnichannel capability, helping overseas brands’ localisation in China. We are delighted to provide in-depth insight and analysis of consumers in digital commerce space, which will eventually empower Kinofy’s services," said Tracy Fu, CEO of Geometry China.

Kawee Chong, CEO of Kinofy, explained, “Through Kinofy’s robust cross-border eCommerce platform, global brands can now enter into China in a smooth way. We are pleased to forge an innovative partnership with Geometry to build an authentic and individualised brand relationship in this social commerce ecosystem. Stronger together, this collaboration will certainly bring the ChinaGo! project to the successful fruition.”


Related articles

Geometry elevates Harry Bailey to Hong Kong and Taiwan CEO

Leadership change at Geometry Indonesia as MD David Tay steps down

WPP's Geometry names Jesse Lin as APAC CEO

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window