Kim Hamilton takes chief marketing and comms role for Omnicom Oceania

Omnicom Oceania has reworked its senior team, promoting Kim Hamilton to chief marketing and communications officer and creating a new chief of staff role for Deloitte Digital’s Paige Prettyman.

The moves form part of a broader effort to tighten alignment across the business as Omnicom looks to evolve its model and sharpen how it delivers for clients.

Hamilton steps up from chief marketing officer at Omnicom Media Australia, where she built the group’s first centralised marketing and growth function. She will now lead brand, communications and market positioning, while continuing to work closely with the media arm.

Prettyman joins from Deloitte Digital, where she was managing director, with previous senior roles at Special Group Melbourne and Clemenger BBDO. The newly created chief of staff position is designed to improve execution across the business, with a focus on aligning strategy with delivery.

“We talk a lot about helping our clients navigate transformation and elevating the role of marketing at an executive level. What’s important is that we’re doing the same ourselves," Nick Garrett, Omnicom Oceania CEO, said.

"These appointments are about putting that into practice, building a business that is more connected, more focused on the customer, and set up to deliver real commercial impact."