KFC turns food items into musical instruments this Hari Raya

KFC Malaysia has released a music video on its social media platforms titled “Raya Selamba”. The music video sees local band, The Venopian Solitude, performing the song using different KFC food items as musical instruments.Together with Naga DDB Tribal, KFC used a circuit board and connected food items to a computer program, which wired them to produce different sounds. The song was composed with the intention of reminding everyone to enjoy a carefree celebration this Hari Raya.KFC said that most Malaysians fret over many things such as cooking, cleaning, what to wear, how to behave and who to visit, when it comes to Hari Raya. As such, it was inspired to produce this light-hearted song and music video to help Malaysians relax and let loose. The video has garnered over 314,003 views on YouTube and 475 shares on Facebook since its release three days ago.https://www.youtube.com/watch?v=OLYTLwGVTkIThe Venopian Solitude has also released a behind-the-scene making of its music video on its Instagram account, showing fans how the band managed to turn fried chicken into musical instruments. The Instagram post has gotten 534 likes in three days. It also drew many positive comments from netizens stating that the idea is “innovative” and “awesome”.https://www.instagram.com/p/Bx9H3ZjhKVQ/?utm_source=ig_embedSuryadipura Salleh and Jeremy Yeoh, creative directors of Naga DDB Tribal, said the agency wanted to do something different from the “typical festive film where the product is just a signoff at the end”, and make the product central to the idea.“When the team discovered a simple tech solution that would allow us to turn food into notes, we thought it would be awesome to create a Raya song that’s finger lickin’ good. Next, we needed to find a local band with an original sound, and The Venopian Solitude was the perfect choice,” they added.Read also:KFC creates Spotify playlist with 46 songs that mention the brand in the lyricsKFC drops limited edition HotBlaze sneakers only for Singapore marketChicken is coming in Game of Thrones KFC campaign by Ogilvy Hong KongSpicy popcorn chicken returns: Why KFC MY is banking on juicy conversationsKFC Malaysia hijacks Instagram influencers with fictional persona