6D Pixie teams up with Signal Consulting to bring AR services to APAC

Augmented reality platform 6D Pixie has entered the Asia Pacific market through a new partnership with Signal Consulting, as it looks to bring frictionless AR experiences to brands and consumers across the region.

6D Pixie is an AR platform that lets users create and place interactive content anywhere in the world. Through this partnership, 6D Pixie has become more user-friendly for brands and agencies. Users can create immersive and visually engaging augmented reality (AR) experiences without needing to write any code or build complicated creative assets from scratch.

While custom creative work can make the AR experiences even stronger, the platform is built to make AR accessible and easy to use for anyone, effectively removing the usual technical and creative barriers and opening up AR to a much wider range of businesses.

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“We’ve done a huge amount of development work to get to the point where consumers can explore stable AR experiences without the need to download an app or have any special software on their phone. Audiences and brands in Asia are at the forefront of new technology adoption, so we felt that this was the perfect time to launch in the regionm" said Rose Kay, founder and CEO of 6D Pixie.

“We loved Signal Consulting’s perspective on the role for high attention experiences in the current low attention marketing landscape and we’re really excited to be working together to open up opportunities for brands in APAC to explore AR without the need to risk a lot of marketing dollars on tech and analytics," she added.

Rohan Lightfoot, founder of Signal Consulting, said he was impressed from the outset. “We’ve been talking about AR for years, but adoption by brands hasn’t really taken off, because there were too many barriers to usage for consumers and the cost and complexity of deploying the technology was just too high. The team at 6D Pixie have really done the hard yards to take those concerns off the table," said Lightfoot.

He added that there are now huge areas of potential development for brands with the traditional AR barriers out of the way. Brands with physical spaces can use the technology to augment customer experiences, while those with mascots or icons can bring them to life in new and powerful ways.

"Any brand with complex communication problems can create conversations and interactions that help to remove complexity," said Lightfoot. The technology, he added, is highly relevant across sectors including travel, tourism, retail, entertainment and education. "I think innovative brands around the region are going to love it," stated Lightfoot.

This partnership highlights a growing trend in the Asia Pacific region: the integration of immersive technologies such as AR into marketing strategies. Most recently, a collaboration between the New South Wales Government and the Australian Research Centre for Interactive and Virtual Environments introduced AR projects in Sydney, allowing visitors to engage with historical events through digital overlays in public spaces.

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