KFC Malaysia has appointed celebrity family Awal Ashaari and Scha Alyahya together with their eldest daughter, Lara Alana, as its first brand ambassadors until April 2022. The partnership kicks off with its Raikan Cara Kita Raya campaign launch and the family will be collaborating with KFC on a series of projects to create better brand awareness for its marketing campaigns and drum up hype for new menus.
At the same time, the new brand ambassadors will also work on a CSR initiative known as "Add Hope", a local instalment of KFC's global initiative to end world hunger. For the past six years, both Awal and Scha have been actively involved in the Add Hope programme as spokespersons.
"When KFC approached us with the opportunity to have a bigger role as its overall brand ambassadors, we were thrilled by the proposal. To be part of this Malaysian brand’s heritage as well as sharing the journey with our daughter, Lara warms our hearts," they said. A+M has reached out to KFC for additional information on the new brand ambassadors.
KFC's Raikan Cara Kita Raya campaign encourages Malaysians to share their nostalgic KFC Raya stories via social media with the hashtag #RaikanCaraKita. A limited-time special menu Add Hope Meal has also been reintroduced to increase funds towards the Add Hope Programme to be distributed to deserving families, NGOs and charity homes to support local end hunger initiatives. With each Add Hope Meal purchase in-store or online, RM0.50 will be donated.
CMO Chan May Ling said having worked closely with Awal Ashaari, Scha Alyahya, and Lara Alana over the past years, the family's humility, hard work, and hospitality fit KFC's values and embody its founder's spirit. Chan was named CMO in February, replacing Angelina Villanueva who took on a regional role at KFC Asia. A+M has reached out to
Meanwhile, KFC Add Hope recently presented RM10,000 to Pertubuhan Pendidikan Anak-Anak Yatim Selangor, Rumah Anak Yatim Shifa’, and Rumah Kebajikan Anak Yatim & Asnaf An-Naafi respectively. The funds were raised via donation boxes placed at all KFC restaurants.
Last week, the brand invoked nostalgia in older consumers when it opened a new retro-themed outlet in Klang. The KFC is a standalone building and has an iconic giant KFC bucket on the roof, right above the entrance. Patrons are greeted with two vintage neon signboards as soon as they enter - "An Appetite for Life" and "Kentucky Fried Chicken". The new restaurant was developed by Rivertree Group. A+M has also reached out to KFC for comment on the new restaurant.
Separately, KFC also warned consumers of a fake online Women's Day survey that claimed to offer a free KFC Family Feast bucket. It clarified last month that the survey is not associated with KFC Malaysia in any form and urged consumers not to respond to the promotion or share any personal information.
Photo courtesy: Rivertree Group's Facebook page
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