KFC Philippines lends a hand to Typhoon Yolanda survivors but donating a part of its sales from choice products nationwide.
Aptly named "Buckets of Love," the food company will donate P5 from every eight-piece bucket meal and P1 from every one-piece Crispy Butter Chicken meal sold from November 2013 to January 2014 to the World Food Programme (WFP).
Funds raised via the campaign will also be used to support hunger relief efforts in conflict-affected areas in Mindanao.
KFC brand ambassador Daniel Padilla was picked to be the face of the Buckets of Love campaign and special pocket calendars that will be sold to also raise additional funds.
The campaign is also supported online with a special microsite and through its newly-opened Instagram account, kfcphilippines. It promises to donate P100,000 to the WFP when they reach 100,000 followers.
On ground, 150 KFC outlets in Metro Manila also serve as donation in kind drop points for Yolanda, in partnership with the Philippine Red Cross. Coin canisters were also set up in store counters.
"Beyond the so good experiences that we provide our loyal fans through innovative products and one-of-a-kind opportunities, we also make it a point to pay it forward by extending assistance to communities that need our support," said Liza Leah Calma-Junio, general manager for KFC Philippines.
"KFC is a company that values sharing and likewise Filipinos are people who love giving. 'Buckets of Love' gives them the channel to share what they have with those who need it most," she added.