KFC fires up new campaign
KFC has launched a campaign for its new "Tri-pepper Crunch" chicken with a print, in-store and outdoor campaign to run until July. The ads include a 20 second TVC that premieres this Friday (8 June). Grey Singapore created the commercials with Two Oceans and VHQ in charge of the production.
MediaCorp ropes in veteran educator
MediaCorp has appointed Rabiatul Adawiah as managing director of Singapore Media Academy (SMA). Adawiah has been a part of the education sector in Singapore for nearly 16 years. Adawiah will report to Yeo Mui Sung, MediaCorp CFO.
StarHub runs Facebook campaign
StarHub and Vodafone launched a Facebook trivia campaign titled "Race To Win". The campaign targets StarHub customers and frequent travelers that rely on auto-roaming facilities and aims to create awareness of the StarHub-Vodafone partnership. Fans can earn points by answering daily trivia questions and sharing the app through Facebook and Twitter. The application was created by social media marketing agency Vocanic. The contest runs until 23 June.
Sony launches regional campaign
Sony has launch its "Cyber-shot WX100 More in Less" campaign across six different markets in the region including Singapore, Malaysia, Thailand, Indonesia, Vietnam and Philippines. The campaign runs on three different digital platforms consisting of Twitter, Facebook and a website created specifically for the campaign. The entire campaign runs in three parts until December this year, all aiming to highlight the compact quality and zoom capabilities of the Cyber-shot WX100.